In today’s fast-moving digital world, the right tools can mean the difference between running a business… and growing one. At enablingit, we don’t just build websites or manage digital strategies—we live in the world of smart, streamlined tech. That’s why we’re sharing the digital tools we swear by—our go-to tech stack for small business success in 2025.
Whether you’re a solopreneur, a lean startup, or a growing business ready to scale, these tools can help you work smarter, not harder—and we’re here to help you integrate them into your workflow!
1. Project management tools
Our pick: Trello or ClickUp
Managing tasks, to-do lists, and deadlines across a team (or just your own headspace) is key! These platforms keep things visual, organised, and easy to update in real-time.
🟢 enablingit tip: We recommend you use these tools for content planning and project timelines—it keeps everyone aligned and on track.
2. CRM (Customer Relationship Management) Systems
Our pick: HubSpot (Free tier) or Zoho CRM
Your relationships with leads and clients are the heartbeat of your business. A CRM helps track communication, sales, and follow-ups in one place.
🟢 Why it matters: A well-managed CRM not only improves sales—it supports better customer service. And we can help you get set up, synced with your website, and ready to roll.
3. Time tracking tools
Our pick: Toggl or Clockify
Especially for service-based businesses or freelancers, tracking your time is vital for productivity and accurate billing.
🟢 Bonus insight: Time tracking often reveals hidden time sinks—let’s just say your “quick email check” might not be so quick!
4. Communication and collaboration tools
Our pick: Slack or Google Workspace
Clear communication can make or break a project. Slack is ideal for instant chats and updates, while Google Docs, Sheets, and Meet make collaboration seamless.
🟢 Need help getting your team set up on Google Workspace? We can help you onboard and optimise it for productivity.
5. Email Marketing
Our pick: Mailchimp
Email remains one of the most powerful marketing channels—when done correctly! Mailchimp allows you to build beautiful, strategic email campaigns and track performance.
🟢 enablingit service alert: We offer monthly email marketing support—from strategy to writing, design and sending. We’ll even handle the analytics for you!
6. Website and SEO tools
Our pick: Google Analytics, Yoast SEO (for WordPress), and Hotjar
Understanding your traffic, what people do on your website, and how to improve it is essential. These tools give you the data to make smart, strategic updates.
🟢 We’ve got you covered: enablingit helps clients install and understand these tools—so your website isn’t just live, it’s working for you.
Why your tech stack matters
The right digital tools will:
✔️ Improve productivity
✔️ Create better customer experiences
✔️ Help you scale without burning out
✔️ Align your team and goals
✔️ Save you time and money
How enablingit can help you
We’re not just here to launch your website and walk away—we’re your digital partner. From selecting the right tools to setting them up and making sure they align with your goals, we’ll help build a system that works with your business, not against it!
Want to streamline your business with the right tools? Get in touch with us and let’s chat about your tech stack.